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Not just a Black Friday offer

Black Friday is simply something we’re just not into. We don’t just discount for a day, or a week, or a month. We offer the best and fair prices we can, and give the best value product at the right price.

You know when you’re buying a McConks paddleboard, you really are buying the very best in inflatable paddleboard technology, at the very best price you can buy.

We only discount if we have very valid reasons to do so – like end of line items, or items with damaged packaging. And right now we’re trying to get rid of all of our 2023 stock to make way for our new and (can you believe it, improved!) 2024 line up. So for the very best deals we have at the moment, with up to £300 discount, please check out our bargains and offers shop.

If you want to know what we’re doing to try to help customers get their mental health blue green time in the cost of living crunch, and to find out about our current autumn and winter offers, read this article

Indulging in a frenzy of mass consumerism is hardly what the planet needs right now. As we just tip over 8 billion people and head inexorably to at least 1.5 degrees warming, the very idea of Black Friday is abhorrent.

But it’s worse than that. Black Friday is mostly a marketing con. Can you see through the ridiculousness of Black Friday, or are you convinced by the bargains? Our experience is that Black Friday deal aren’t big a margin as possible. So boards with a real market based value of £300, an alleged retail value of £800 might be sold for £600.

Come days like Black Friday during the paddleboarding off season, and what appears to be a massie reduction is actually a sale price more in line of what the item’s actually worth in terms of tech, performance and quality.

An article carried out by Which in 2022 detailed:

“98% of the discounts advertised the previous year – including promotions on popular tech, home and personal care products – were available for the same price or cheaper in the six months after the sales. And, whilst you might expect some products to fall in price over time, we also found that 85% of the items had also been the same price or cheaper in the six months before Black Friday.”

Yet time and again we see consumers clamouring for these so called ‘deals’ without a thought for the ‘game’ being played by some companies.

Of course, not every brand is like this. Some are reputable, above board and transparent. McConks likes to think of ourselves the latter, and the reviews we have from our business partners, our community and our customers give us heart that they share our ethical principles. We wear our hearts on sleeves – as can be seen in many posts across this very website and our social media feeds – in fact, our honesty sometimes offends or irks people. But McConks tells it like it is and prices our stand up paddle boards, paddles and accessories in the fairest way possible. As such you won’t see Black Friday deals on McConks’ website.

We appreciate, even with the above being said, that you still may be looking for a SUP bargain. Have no fear on this as you can rest assured that the cost of McConks SUP kit is as keen as you’re likely to find based on its quality, usability and longevity. Sustainability is something we bang on about regularly and we stake our reputation on the fact McConks iSUPs are fit for purpose, well manufactured and will stand the test of time. And we don’t play marketing games with prices. Simple, transparent and honest pricing. Same with our paddles; same with our accessories; same with anything we put our name to.

So, no, you won’t find a sudden slashing of prices in the McConks webshop. Instead, you’ll discover fair costs for gear designed to deliver you fun and functionality is the best way we know how. There may be a few additional deals to be had from time to time, via our ex demo equipment. But by and large the new products we offer are available to get you SUPing in no time and progressing down whichever avenue of the sport you feel best suits.

Why not head over to the McConks webshop and have a nose. If you have any questions about any of our gear then give us a shout via the usual channels.

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