Deferred gratification

Do you get the most gratification from having what you want, when you want it? Do you get a thrill from being a little impulsive with your money? Or do you get the biggest emotional pick me up from planning wisely, choosing, and then looking forward to something in the future?

These two types of pleasure are described as instant gratification and deferred gratification respectively. Scientific emotional studies tell us that waiting, anticipating, and looking forward longingly to a special treat is what gives most people the greatest pleasure. But we also know that, in general, people are really poor at choosing deferred gratification over instant pleasure. Ask a kid whether they want one sweet today, or two sweets tomorrow, and they’re pretty certain to choose one sweet today (1). As we get older we typically get a little better at choosing to wait, but but we’re still not (in general!) very good at waiting for the pleasure.

So ask most people if they would rather a used, second hand 2018 paddleboard without a warranty right now, for the same price as a brand new one with a three year warranty in January 2019, and most people will choose the instant gratification. And it goes without saying this is the wrong choice for most people, most of the time.

If you’re smarter than most people, and fully buy into deferred gratification, then McConks are for you. Contact andy@mcconks.com for up ~30% off brand new SUP packages in 2019 (2)

If, however, you need instant gratification, and are looking for an instant deal, then use voucher code 128discount2018 to for a 10% discount on our 12’8 Go Explore boards. And we’ll even through in a free car sticker and helmet sticker!

If you’re worried about sustainability, and don’t want to buy new, then follow us on facebook, instagram and twitter, as we will be selling off some of our demo and rental fleet soon.

(1) So established is this as an economic and scientific principle, that it’s built into pretty much every economic model, future benefits being discounted to account for this perceived lower value in the future
(2) 50% non-refundable posit needed when order is placed by 15 October 2018, remaining 50% payment before delivery in Jan 2019.