What about the bag? We’re constantly looking for ways we can improve the form and function of every component of our products.

Once the blueprint is finalised we agree it with our suppliers, and have an agonising and frustrating wait for the prototypes to arrive. Sometimes the design has to change during the prototype manufacturing phase if it becomes apparent that something doesn’t quite work, and we’ll work with our supplier to revise the final prototype design.

Once the initial prototype is in our hands, the testing begins. We test everything ourselves first (well why shouldn’t we!). Once we’re happy that it meets our exacting standards then some of our partners and friends of the brand put the kit through its paces.

If we’ve done our homework right, and our design is as good as we thought it was, then the next stage is just a few small tweaks of the design, accessories or styling. But if we need to go back to drawing board we will do so.

The final stage is then full production, and an agonising wait whilst the kit is manufactured and shipped to our UK store.

The whole process for a new design takes a minimum of 4 months, and can take up to 8 months to complete.

And that’s how an idea become reality.