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Ethical SUP threads, by popular demand…

Back in 2017, when customers asked if we could make T-shirts and hoodies, we refused, being sure that we would not be able to find a clothing partner who met our high ethical and sustainable standards, but at a price point consistent with our ‘good value premium quality’ ethos.

We also wanted clothing that was more than just a logo on Tee or hoodie, a design that reflected the fun of paddleboard life, and the sense of humour of our SUP customers. Something that was both a little fun, and a little bit serious.  So we needed time to think and speak to customers.

So we went away and did a lot of research. And after more than 12 months of searching and planning, we made the impossible possible; a fairly priced, ethical range of clothing, that’s both fun and carries a serious message.  And we’ve kept innovating every year since then, with fresh ethical, fairtrade and organic products every year. 

Please note, all of our garments are printed or embroidered to order for environmental reasons.  They are normally shipped within 3 – 5 days, but sometimes it can take up to 10 days. 


Principle 1 - organic is best

All of our earthpositive range of clothing is a 100% organic product produced (certified under the Global Organic Textile Standard (GOTS) certified by Control Union and The Soil Association).

The certification encompasses the farming, production and distribution, ensuring full traceability of every product.

Principle 2 – reduce and reuse waste

The garment manufacture process can create massive amounts of cotton waste. Believe it or not up to 80% of the raw cotton material can be wasted in the manufacture of clothing.  Our earthpositive range supplier have done all they can to reduce cotton waste: 1) After ginning (separation of cotton lint & seed) much of the cotton seed can be used to make cotton seed oil and food for cattle 2) During the spinning process. The shorter cotton fibres are separated and used to  make lower quality textiles such as tote bages

McConks ethical paddleboards

Principle 3 – 100% vegan

Our clothing is 100% animal product free, certified by PETA.

Principle 4 - Ethical Trade practices and treating employees fairly

To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, our supply chain goes further, making transparent the manufacturing supply chain through an independent audit by the Fair Wear Foundation, which promotes fair labour conditions in the clothing industry.

The entire production chain is controlled by a Code of Conduct and audited by the Independent Fair Wear Foundation (FWF)

Pick your cotton carefully We guarantee that we do not use cotton from Uzbekistan, or other known producers where the use of child labour is widespread. This follows the recommendations of Environmental Justice Foundations “clean cotton campaign”. The complete traceability of certified organic cotton allows us to make this guarantee

Principle 5 - Reduce, Re-use , Recycle packaging

We work with our supplier to minimise packaging, and to use recycled materials wherever possible. And if this isn’t possible to only use recyclable materials.

Green transport

Principle 6. – Sustainable Transportation

Our clothing suppliers have a ‘No Airfreight’ policy, which matches McConks own desire not to use airfreight. Throughout this supply chain we use containerized ocean shipping, thus the carbon footprint generated by transporting our apparel to UK more like a fingerprint, less than 1% of the total.  At McConks and in our supply chain, we cannot fix all the world’s environmental problems. But we can make sure our activities don’t make them worse

Principle 7. Look after our water

This is obviously a really important one to us. The factory uses a state of the art closed loop treatment system, which allows around over 90% of the effluent to be reused, and protects the local water environment! 

Principle 8. Use less water

This is also really important to us. Did you know it can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and a pair of jeans. All of our cotton comes from a region (Ahmadabad in India) that receives around 95% of its water from the monsoon rain that falls in May to October.  This prevents the need for damaging large scale irrigation normally associated with conventional cotton farming, and which often conflict with environmental or local social requirements for water.  And going organic uses less water than conventional cotton.

Principle 9. Use less carbon, certified

Our supplier has reduced the carbon footprint of their T-shirts by 90%.

Principle 10. Education after delivery

  • Work with customers
  • Save the Climate – Wash cool, Line dry
  • Reducing the washing cycle from 40° to 30° saves energy
  • Not using tumble drying saves energy
  • We also recommend eco-friendly detergents that are bio-degradable