Posted on Leave a comment

Deferred or instant gratification

Deferred or instant gratification?

Do you get the most pleasure from having what you want, when you want it? Do you get a thrill from being a little impulsive with your money? Or do you get the biggest emotional pick me up from planning wisely, choosing, and then looking forward to something in the future?

These two types of pleasure are described as instant gratification and deferred gratification respectively. Scientific studies of emotion and hormones have concluded that waiting, anticipating, and looking forward longingly to a special treat is what gives most people the greatest pleasure. But we also know that, in general, people are really poor at choosing deferred gratification over instant pleasure. Ask a kid whether they want one sweet today, or two sweets tomorrow, and they’re pretty certain to choose one sweet today (1). As we get older we typically get a little better at choosing to wait, but but we’re still not (in general!) very good at waiting for the pleasure.

So ask most people if they would rather a used, second hand 2019 paddleboard without a warranty right now, for the same price as a brand new one with a three year warranty in January 2020, and most people will choose the instant gratification. And it goes without saying this is the wrong choice for most people, most of the time.

If you’re smarter than most people, and fully buy into the idea of deferred gratification, and can wait until January 2020 or April 2020 for 30% off brand new SUP packages (2), then McConks are for you.  If you’re a SUP school or instructor wanting to take advantage of our preorder deals, register here. If you’re not a business, check out our preorder deals here.

If, however, you need instant gratification, are worried about sustainability, and don’t want to buy new, and are looking for an instant deal check out our ex demo/graded products here (3) – which still come with a warranty and first class return to manufacturer customer service from McConks.

And if you want to know why we’re offering these discounts, check out the slides below. (and if they don’t work, you can view them here)

(1) So established is this as an economic and scientific principle, that it’s built into pretty much every economic model, future benefits being discounted to account for this perceived lower value in the future
(2) 50% non-refundable posit needed when order is placed by 15 December 2019, remaining 50% payment before delivery.  And you can get 4 months interest free credit with PayPal

(3) only available while stocks last

compared to our biggest competitors in the same (or worse) quality bracket like Red Paddle Co, Naish and Starboard

Compared to our standard retail prices

Trade customers

If you’re a SUP school or a paddleboard business, or an outdoor ed provider, please register as a trade customer to get access to our trade pre-order prices.

ps. As a trade customer you get so much more than just great value kit designed to last for years. We also help with social media and blog marketing to help your business soar!

Posted on Leave a comment

SUP safety | SUP rescues

Do you ever think about how you’d recover some who had had a heart attack? Or someone who has fallen critically unwell? Or someone who’s just blood knackered after a hard paddle and who can’t make it back safe?

If you paddle as part of an accredited SUP or paddleboard club, then you’ll almost certainly know all this already, so sorry for wasting your time. If you don’t, ask your club why not! But for everyone else who’s learning as they go along, these videos are a great safety aid. You just need to go out an practice them now.

Posted on Leave a comment

Beating prejudice and helping dreams come true

Beating prejudice and helping dreams come true

It’s 2019. We’re meant to live in a modern, liberal, progressive society. But peer pressure, shame and guilt often still play too big a part in this world. People are still held back from achieving what they feel they’ve been born to achieve.

Sometimes it’s the individual themselves. Sometimes it’s their family. Sometimes it’s their community. But all too often we hear this very sad story.

Even if they’re from a society where difference is tolerated, they may grow up feeling incredibly ashamed and scared of their feeling, and therefore hide them from a young age. We’ve heard people say that they’re terrified that their friends will view them differently and this will turn their world upside down; there is also often the fear that once you’ve opened up and told them, they’ll start to doubt your motives.

Watch this touching movie to find out more.

Let go of anger

These people don’t mean to hurt you. They’re just stuck in their ways. But you can outgrow them, you can outshine them. You can fly their world and on to better things.

It’s extremely easy to let your angst at hiding your true feelings turn into anger or jealousy. You might see paddleboarders having fun all around you, and feel resentful that they can be open, and free and happy.

These negative thoughts are not unexpected, since you’ve strengthened those particular brain pathways through years of hating yourself for cheating on canoeing. They say ‘neurons that fire together wire together’, meaning that anything you do/think repeatedly becomes a learned behavior.

Be free

We’re so pleased to have helped Steve Smith of Causeway Coast Kayak Association along the road to happiness and freedom. It may have taken a whole six years from the video being made to finally have the courage to make the change. But finally, a 10’6 Go Anywhere, a 11’4 Go Explore and a 12’8 Go Explore give Steve everything he needs to satisfy all his demands. What’s more, they form the perfect range of paddleboards to drag his canoe and kayak friends at CCKA kicking and screaming into the modern world. Suitable for kids to play and roam, for adults to develop and practise skills, and also for those who want to adventure and explore.

You too can be as free as Steve! Don’t let your canoe/kayak friends, family or club hold you back!

Just a bit of fun

This whole article is of course firmly tongue in cheek. The canoe and kayak fraternity have been extremely good to us at McConks, and have been some of our best partners and customers from the word go. We’re pleased to have many friends across the paddlesports sector, including some who, for some unknown reason, have still never yet ventured on a SUP. But they’re few and far between these days 🙂

BC affiliated club discounts

We’re pleased to be able to offer club discounts on to clubs affiliated to British Canoeing. We can also offer some spectacular discounts to clubs willing to preorder fleets of SUPs in 2019 for delivery in 2020. Email us for more details

Posted on Leave a comment

Win a McConks Go Explore 11’4 iSUP with Surfers Against Sewage

Win a McConks Go Explore 11’4 iSUP with Surfers Against Sewage

When Surfers Against Sewage contacted us earlier this year to be one of the star prizes in the raffle, we thought about it for all of two or three seconds before saying ‘hell yes, please’.

It is incredibly humbling to be given the opportunity to support such an important cause, and even more flattering to be the only SUP brand to be given the chance to do so. For such an important national charity to select little old McConks, made us feel like we were really punching above our weight! And when we found out what other prizes were in the raffle, we realised we were in very esteemed company. Many larger brands would give their right arm for an opportunity like this, but having spoken a lot with the lovely people at SAS over the last few months, it’s clear that our principles and ethics align, and it makes us really happy to know we were chosen because of this. Principles matter, and it’s awesome to see that these principles aren’t overshadowed by the slightly dirty necessity of fundraising.



As the leading water environmental charity working on behalf of recreational water users, Surfers Against Sewage run deep in the veins of Andy and Jenny. Andy first worked on a joint press release between Friends of the Earth Cymru and Surfers Against Sewage back in 1998 (1), and both have been regular members and avid consumers of SAS hoodies and t-shirts over the years. So we just had to snap up the chance to help SAS deliver their purpose to ‘inspire, unite and empower communities to protect oceans, beaches, waves and wildlife’.

The only downside of being asked to donate, is that we can’t buy tickets. So of course we don’t need to win one of our own boards, but have you seen the other prizes? We’re rather gutted. We’d love the chance to build our own wood surfboard with Arbo, or have a to night off grid eco adventure with Kents of Cornwall! So we’re just a little gutted!

To find out more about the amazing companies who’ve donated prizes, click the pictures below!

But, most importantly, if you want to win one of these awesome prizes, you need to be in it to win it. And of course, winning is the reason you enter, but even if you don’t, at least you get a that farm fuzzy feeling of knowing you’ve done your bit to improve the water environment by supporting SAS!


What can you win?

and what do you win if you win the McConks?

An 11’4 Go Explore iSUP, with ankle leash, our acclaimed SUP sac with chunky wheels and stowable back pack, triple action double chamber HP6 pump, and carbon fibre V83 high aspect paddle. And the confidence of knowing you’re paddling an iSUP from an ethical and sustainable family brand, that puts ethics and quality ahead of profit.

And if you don’t fancy your chances of winning and just need to get your hands on one of these boards, you can so here



So exactly how do McConks principles align with those of SAS?

We’ve removed unsustainable packaging from our products.

This doesn’t mean we’ve removed plastic – plastic is not the enemy, and in fact plastic always has been, and always will be, one of the best packaging materials for certain products. However, we have removed 100% all unnecessary plastic packaging (which was almost of all of it!), and most of our products will be packaged only in cardboard, paper, or vegetable based compostable plastic alternatives.

Sustainable marketing; meeting demand not creating demand

We don’t update our products every single year, with exactly the same technology rebranded as something new, or with slightly different colours. We leave that to almost every other SUP Brand whose debt levels require them to sell more and more every year. We just make great products with the best technology and make them to last for years. In fact, we’re so confident of our product quality, that we gaurantee them for 3 years and offer a 28 day no quibble return policy. In 2020, we are increasing that guarantee to 5 years!

Sustainable sourcing

It’s rather unfashionable in the world of sound bites and positive branding to define yourself by what you don’t do.  But we’ve never followed the crowd.  And we think what we don’t do is just as important as what we do.   

What we don’t do is buy cheap t-shirts, baseball caps or car stickers in bulk from the cheapest factories in China just to give away and act as low cost advertising.  We don’t make products just for the sake of making products and using our customers as free advertising.  And when we do launch a new product line,  we have considered the materials and the environmental impact of that product from the word go.  So for example, our t-shirts, hoodies and rash vests are made of recycled plastic bottles and fishing nets, and salvaged fairtrade organic cotton waste from the textiles industry. Our floating shades are made of sustainable bamboo, and we really hope that our new changing robes will be too. And wherever possible our hardware products are made of sustainable materials; our standard fins are made of recycled plastic bottles as are our SUP bags. And our awesome dry bags are made from offcuts of PVC from the manufacture of inflatable SUP boards.

We’ve got lots more detail on our sustainability principles and our GoInspire initiative if we haven’t bored you already!